When Superdry decided to hang some of their footwear range in store, they turned to Phineas Products for their bespoke shoe hanging solution.
Superdry is a global brand who continue to expand and develop its premium fashion products. An innovative lifestyle brand requires distinctive point of sale and touch points throughout the store to maintain continuity of the brands personality.
Phineas was chosen to develop a hanger for Superdry’s mid-range footwear products so that they could be displayed, stocked and shopped easily by customers. When choosing the design it was important to create a product that was minimal in its visual impact and worked in harmony with the Superdry personality.
Phineas selected a polypropylene hanger with live hinges and integral spring clips, which make hanging and shopping footwear extremely easy. The products soft feel and ease of use proved an instant hit with the merchandising team and shoppers in store.
Footwear is displayed uniformly with these spring clip hangers and customers can easily identify the style and size they require. By hanging the footwear in store, less store employees are required to assist customers and the fixture is simple to keep tidy and ultimately the display remains perfectly merchandised.
The Superdry logo was pad printed onto the hanger.
‘The footwear hanger selected for Superdry is based on one of our stock items which has been customised in a cost effective way for the volumes that Superdry required. The spring clip heel hanger is one of the easiest products for shoppers to browse footwear and allowing customers to self-serve which increases sales for the retailer’ says Dan Wright, Managing Director of Phineas Group Ltd.
Phineas Products provide a complete range of hangers for all sizes, from toddler through to adult sizes of footwear. They have invested a considerable amount on R+D, in designing products that make self-service hanging shoe displays the high quality alternative to shelving, allowing the retailer to effectively manage these attractive, high density stock presentations with minimal effort.
‘In fact, we don’t consider our products as mere bespoke shoe hangers, but as the complete solution for presenting shoes to increase sales and add value to the footwear,’ says Dan Wright, Managing Director of Phineas Group Ltd.
Merchandising our footwear with these hangers is so simple. We have seen how the sales figures for footwear suggests our customers prefer self-service footwear displays.
Store Manager - Superdry